First Love
Designed for Gen-Z individuals, First Love inspires new players to embrace the sport with a fresh and approachable experience. Combining personalized service with an inclusive community, First Love makes tennis more accessible and exciting for players of all skill levels.

Earned a Silver Addy for Integrated Brand Campaign.
West Michigan American Advertising Federation, 2024. 
Deliverables
Brand Identity
Brand Experience

Tools
Adobe Creative Suite

more projects

Back to Top