First Love
Designed for Gen-Z individuals, First Love inspires new players to embrace the sport with a fresh and approachable experience. Combining personalized service with an inclusive community, First Love makes tennis more accessible and exciting for players of all skill levels.
Earned a Silver Addy for Integrated Brand Campaign.
West Michigan American Advertising Federation, 2024.
Deliverables
Brand Identity
Brand Experience
Tools
Adobe Creative Suite
